How much do T65 leads cost? Below is the exact grid our checkout charges — priced per record by how close each person is to their 65th birthday (the Medicare enrollment window). Exclusive: every record is sold once, then removed. $10 order minimum.
| Freshness | Window | Mailing | Phone-enriched |
|---|---|---|---|
| Fresh | Prime IEP window (±3–6 months of turning 65) | $0.08 | $0.18 |
| Standard | Aging out, or a touch early | $0.05 | $0.10 |
| Archive | Deep back-catalog | $0.03 | $0.05 |
Senior couples bill per person (×2 per household row). Add-ons: ZIP-level income & homeownership +$0.02/record, full neighborhood profile +$0.05/record, filtered/targeted selections +$0.03/record. Volume: −10% at 5,000+ · −20% at 10,000+ · −30% at 25,000+ · −40% at 50,000+ · −50% at 100,000+.
| Captured | $/lead |
|---|---|
| Within 3 days | $25 |
| Within 14 days | $15 |
| Older | $8 |
A consented inbound lead is a different animal from cold data — someone who asked for help and agreed to be contacted, with the consent record delivered alongside. Volume: −10% at 20+ · −20% at 50+.
Cold public-record data; buyers are responsible for TCPA/DNC compliance. Exclusivity = each record sold once and removed from open inventory. Checkout re-quotes server-side and caps to what's deliverable, so the advertised price is the charged price.
How much do T65 leads cost?
Cold T65 data runs $0.03-$0.08 per mailing record and $0.05-$0.18 per phone-enriched record, priced by how close each person is to turning 65. Every record is exclusive — sold once, then removed. $10 order minimum; volume discounts reach 50% at 100,000+.
What's the difference between cold T65 data and a live lead?
Cold data is public-record names for your own outreach. A Live Lead is a real person who asked for help and consented to be contacted — those run $25 fresh, decaying to $8 as they age.