LeadLoom Guide

What are T65 leads?

"T65" is agent shorthand for turning 65 — the age at which someone becomes eligible for Medicare. A T65 lead is a person approaching that birthday, and a T65 list is a file of those people in a chosen area, usually bought by Medicare agents and FMOs who want to reach them before their enrollment decision is made.

Why the 65th birthday matters

Medicare's Initial Enrollment Period (IEP) is a seven-month window: the three months before someone's 65th-birthday month, the birthday month itself, and the three months after. It's the one moment nearly every American must make a coverage decision — which is why data about when each person turns 65 is the whole product. A record nine months from the window is a nurture prospect; a record inside it is in-market today.

What a T65 list actually contains

Ours are built from public voter records: name, mailing address, and age — bucketed by the month each person turns 65 — with a validated phone number where one exists. That's cold data: accurate, targetable, and legal to contact within TCPA/DNC rules, but the person has not asked to be called.

What T65 leads cost — and the honest distinction

Cold T65 data is a commodity: real market rates run pennies per record, priced by freshness (see our locked grid — mailing from $0.03, phone-enriched from $0.05, sold once and removed). A consented lead — someone who filled out a form asking for help — is a different product worth $20-40+ anywhere reputable. Anyone selling "exclusive T65 leads" at $3 is selling one of these dressed as the other. We sell both, labeled honestly: county data and Live Leads.

Browse T65 data by county →See the price gridT65 vs Medicare leads

LeadLoom sells exclusive, public-record senior lead data and consented live leads for licensed insurance professionals. Buyers are responsible for TCPA/DNC compliance on their own outreach.